The seventh generation of the Ford Thunderbird is a personal luxury car that was built by Ford from the 1977 to the 1979 model years. In a key marketing shift for this model range, Ford repackaged the Thunderbird from a full-size car to an intermediate car, and ceded its full-size luxury coupe status to the Ford LTD Landau coupe. Rather than being the traditional Ford counterpart of the Continental Mark V, the Thunderbird would share the chassis with the Mercury Cougar and the Ford LTD II before the Ford Fox platform version was introduced for 1980.
The squarer, sharper styling was popular, as this generation became the best selling in the history of the Ford Thunderbird. Helped by a US$2,700 drop in price from 1976, over 318,000 were sold in 1977 and 352,000 in 1978 (the best single sales year in Thunderbird history), followed by 295,000 in 1979. The styling of its unique wrap-over roof-line would carry over in smaller versions of Ford automobiles such as the 1978–1983 Ford Fairmont Futura and the Mercury Zephyr Z-7 coupes which were originally designed as Fairmont-based downsized Thunderbird proposals.
In 1978, Ford offered the "Diamond Jubilee Edition" Thunderbird to commemorate the company's 75th year as an auto manufacturer. This option package escalated the price of the car to almost US$12,000 ($57,851 in 2024 dollars [3]), virtually doubling the base price; it included every option except a moon-roof and an engine block heater. It was originally available in only two colors—Diamond Jubilee exclusive "diamond blue" metallic, or "standard issue" ember metallic—both with matching velour cloth seats with a "biscuit" design. Later in production, Ford offered leather as an option, and offered white as an exterior color with blue or white trim and interior. This option was available on the Continental Mark V as well for the much more substantial cost of US$23,000 ($110,881 in 2024 dollars[3]).
In 1979, a similar option package was available named "Heritage". It included basically the same optional equipment, still with only two color options available: maroon or light medium blue. The Heritage option remained available into the next two generations of the car. All Thunderbirds received a new grille pattern and revised tail-lamps for the last model year of this generation.
Even now, when you find a diecast model sealed into an attractive hanger so it keeps its pristine condition and looks, you will find the price ranges from $49.00 to $64.56 or more. I've decided to stay in a middle range, so asking $54.00 Cdn. However, we can be sure that as the collectors hoard them away, there will be less and less of this model for sale.
This model's colour is not described on this hanger, but I would say it is peaceful light green with dark green roof.
Price: $54.00/ea ~~ in Stock: 1
1978 Ford Thunderbird: 2.8 oz 17.5 cm long X 12.5 cm wide X 4 cm. thick
[See Shipping n Payments page for Full details on Options. You may wish to see the page of photos where I show these arrangements with the real models and shipping boxes.]
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Saskatoon, Saskatchewan, Canada